In 2016, PricewaterhouseCoopers (PwC) Africa published a report titled “AgTech – Don’t wait for the future, create it: Africa Agribusiness Insights Survey 2016,” a survey of agro-industry players whose principal activity is supplying agricultural and related services to large farms. “Advancements in technology and innovation shape the future of agriculture, with agri-business struggling to feed a constantly growing population in a context of climate change, precious water resources and numerous environmental concerns. Innovative technology and gains in productivity become increasingly important because of the constant pressure on food systems,” states Frans Weilbach, Agribusiness Industry Leader for PwC Africa.
“The global population is growing rapidly and the climate is changing. Agro-industries are evolving, and adopting cutting-edge technology. From data-collecting drones to artificial intelligence, technology enables the agriculture sector to have greater precision and efficiency, while the agri-food industry is applying pressure to increase profits.” The survey reiterates that “agriculture is expected to become a trillion-dollar sector in sub-Saharan Africa by 2030. Over half (58.8%) of survey respondents consider investment in Africa as an opportunity to develop their activities.”